Jun 23, 2020
Troy Osinoff is the co-founder of one of NYC’s fastest-growing B2C marketing agencies, JUICE. His agency has been behind the success of social media marketing, ecommerce, and digital advertising campaigns for big brands, such as BuzzFeed, Kenneth Cole, Illesteva, Paleo Bakeshop, Paris Hilton, and more.
Something of an entrepreneurial prodigy, Troy coded his first website at the tender age of 10 years-old. Long before the advent of social media, way before memes were a thing, and before YouTube existed, Troy created wildly popular funny picture and video websites, such as Banthis.com and MyBadParent.com. Troy is a published author and his websites have been featured in media outlets such as The Huffington Post, Yahoo! News, and Comedy Central. He has also appeared as a guest on radio and television shows around the world, including Dr. Phil. And, his writing has appeared in prestigious publications, such as AdAge.
On today's episode, Troy catches us up on the relevant social media trends in 2020 and focuses particular attention on a rapidly emerging platform known as TikTok. TikTok is a relatively new kid on the social media block, and many are wondering how they can utilize TiKTok to grow their businesses. During this interview, Troy shares excellent tips for how your brand can tell its story and connect with audiences on TikTok.