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The Zee Learning Podcast

Jul 3, 2018

Do you have a desire to become known?

Perhaps, you want to be recognized as a leader in your field or courted as an expert by the major news networks. Or, maybe you want to raise the profile of your company, attract donors to a charity you support, or get invited to speak on a prestigious panel.

The Internet affords us opportunities to become known, spread awareness, and wield influence like never before. But can anyone become known? Does it take a special inborn talent to become known or is there a path that people can follow?

Mark Schaefer, a globally recognized keynote speaker, author, university educator, founder of the Business Grow blog, and a business consultant with over 30 years of experience became obsessed with this question. In fact, he dedicated years of research, compiling case studies of ordinary people who achieved a substantial online presence in order to figure out if he could isolate a common denominator and discover a universal process for becoming known. The result was his new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. Packed with inspiring stories of people who had no prior marketing experience, money, or connections, Schaefer also created a supplemental workbook with practical exercises to help readers approach becoming known in a strategic, step-by-step manner.

I sat down with Mark to talk about his new books and what lessons they contain for people trying to build a personal brand.

To read The Huffington Post article, click here: